Early-bird pricing, plus 1 hour of executive coaching with Richard Lassiter included until December 31st. Coaching sessions will be available to purchase separately from January 1st.
Previously only available to students at select MBA business schools, I'm excited to bring my course to Teachable!
The Gig Economy is here to stay, and across many sectors the pandemic has accelerated the momentum away from the traditional employer/employee organisation. Project-based opportunities are on the rise; for good or bad, the only certainty in today's work environment is a need to embrace uncertainty.
The future of work will require you to be able to sell your skills in a more entrepreneurial way. My series Building The Business Of You isn't simply about building your own business - it's about learning how to seize the opportunities that will help you gain autonomy, flexibility and financial security.
By the end of this course, you'll be confident about the key steps for launching your own business to compete in the Gig Economy.
This course is for you if:
- You want to learn how to start your own business, but you aren’t sure where to begin.
- You don’t have any experience in thinking or creating "Brand you", but you've got the desire to learn.
Here's what we'll cover. The course consists of 4 modules:
Module 1
Setting Up For Success
You'll learn the fundamentals of how to create a vision for yourself, as well as the importance of setting goals and how to ensure they're achievable. We'll also look at understanding your primary product, the value of professionalism from the very first moment of creating your business, and the importance of prioritisation.
Module 2
Building Your Brand
You'll learn how to structure your thinking and develop a strategic framework for your business. I’ll introduce you to something I call “Building the lines of your story” - a critical concept in thinking about how to build your business. We'll begin the sales and marketing plan, and discuss how you calculate your worth when you go it alone.
Module 3
Theory To Practice
We'll go deep into the creation of your sales and marketing plan. Topics include winning the pitch, active listening, and many others. Additionally, we’ll cover all of the marketing essentials you need to know to get started.
Module 4
Going Live And Staying Alive
In this, you'll learn about 'launch week' execution, surviving year 1, creating feedback loops, leveraging your network, and creating adjacent opportunities. Finally, I also share some of the lessons I've learned along the way.
Your instructor
Richard Lassiter
CEO and founder, RL Performance
I studied to be an executive coach at the world-renowned Henley Business School Centre for Coaching in the United Kingdom. I'm a qualified practitioner on PROPHET®, a psychometric tool for high-performing executive teams.
I'm a member of the International Coaching Federation (ICF), and I'm working towards coaching accreditation with the ICF and the European Mentoring and Coaching Council (EMCC), which I expect to complete in the first half of 2022.
Before I was a coach, I spent 20 years in the corporate world. Most recently I was the COO at a digital marketing agency. Before that, a marketer in the video games industry at brands including Sony PlayStation and Sega, and for Telefónica marketing telecommunications products for O2 in the UK, Movistar in Spain and Latin America, and Vivo in Brazil.
Course Curriculum
Clearly explained
Easy to follow content
Frequently Asked Questions
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Is this a monthly or one-time charge?
It's a one time charge for lifetime access.